Science, Education and Innovations in the Context of Modern Problems

Author and Affiliation

Dr. Chahinez A. Wahiba
Faculty of Law, University of Sfax
Tunisia
E-mail: maitreadryen@gmail.com

Keywords

Digital transformation Electronic commerce Digital economy Electronic commercial store Cybersecurity governance Consumer data protection Electronic transactions Digital business models Legal regulation of e-commerce Electronic evidence Commercial digitalization Cyber law

Abstract

The accelerating expansion of digital technologies has fundamentally transformed the architecture of contemporary commercial activity, leading to the emergence of electronic commercial stores as central actors within the global digital economy. This study critically examines the impact of digital transformation on the evolution, operational efficiency, and legal regulation of electronic commercial stores within modern e-commerce environments. The research explores how digitalization has redefined traditional commercial practices through the integration of internet-based communication systems, electronic payment infrastructures, artificial intelligence applications, digital marketing technologies, and data-driven commercial strategies. The findings demonstrate that digital transformation has significantly enhanced transaction speed, expanded market accessibility, strengthened organizational competitiveness, reduced operational costs, and improved customer engagement. Particular attention is devoted to the strategic advantages generated by digital commerce, including operational flexibility, continuous market accessibility, personalized consumer experiences, and the globalization of commercial exchange. Simultaneously, the study highlights the increasingly complex legal, technical, and cybersecurity challenges associated with digital commercial environments. Methodologically, the research adopts a descriptive-analytical and interdisciplinary approach that combines legal analysis with economic and technological perspectives. Contemporary legislative frameworks regulating electronic transactions, digital evidence, electronic signatures, and cybersecurity governance are critically examined. The study concludes that achieving a sustainable and secure digital commercial environment requires a balanced integration between technological innovation, consumer protection, cybersecurity governance, and legislative modernization. Such integration is essential to ensure the reliability, legitimacy, and long-term stability of electronic commercial transactions within the contemporary digital economy.

How to Cite

Wahiba, Ch. A. (2026). Digital Transformation and the Evolution of Electronic Commercial Stores in Contemporary E-Commerce. Science, Education and Innovations in the Context of Modern Problems, 9(8), 1–24.

Publication History

Open Access and Licensing

© 2026 The Author(s).

Published by Science, Education and Innovations in the Context of Modern Problems (SEI) under the auspices of IMCRA – International Meetings and Conferences Research Association (Azerbaijan).

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, adaptation, and reproduction in any medium, provided the original work is properly cited.

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